Act-On Software

5.0

out of 5 stars

Powerful Marketing Automation Tool

Reviewed by fkhan (11/18/2014)

A powerful tool combined with superior support, Act-On surpasses its competitors in every aspect and is the best marketing automation tool on the market. I am always trying to implement as many/if not all of their features across the board to ensure we leverage this platform and its functionality to its full extent.

5.0

out of 5 stars

Greatly Improves Efficiency in Email Marketing

Reviewed by acrandall (09/19/2014)

Our business uses the connector between SugarCRM and Act-On Software, and it is proving to be very helpful in improving the efficiency of marketing campaigns and list segmentation. We are very excited about the possibilities this integration gives us. There is so much you can do with the connection between Act-On and Sugar, and our personal support representative is very helpful in explaining how to use it to our advantage, and he also teaches us new ways to use it. We recently started using the Act-On/Sugar integration to segment lists, allowing for greater customization and effectiveness in email communications. Previously, we would have to export a list, edit it, upload it to the email provider, and there would be no automatic updates. With the Sugar integration in Act-On, updates are done automatically, and creating segments is so much easier and faster.

5.0

out of 5 stars

Act-On Software

Reviewed by tcraft34 (03/26/2014)

Act-On was implemented to allow are marketing department the ability to manage multiple campaigns for multiple products. In addition to being very cost effective they system helped us generate 17% more sales from email leads and track each campaign separately. We were also able to create a unique scoring system for different leads. This allowed us to spend our time more efficiently and nurture the leads that were of higher quality. Very happy with the system.

5.0

out of 5 stars

Act-On service as well as product is really great

Reviewed by prabalroy (03/25/2014)

We are using Act-On mainly for email campaigns. We love the feature that captures repeat visitors, to our company website pages. We keep our marketing list data in SugarCRM and import the updates daily in Act-On. The email campaign features meet all our needs. What makes Act-On product so great is that the company makes sure that their client is successful in using their product. They continue to provide nurturing support as long as it is needed to make client successful. This distinguishes Act-On from other software product vendors. Also their support is superb.

5.0

out of 5 stars

Act-On empowers sales and marketing teams!

Reviewed by kellykelkel (03/24/2014)

Act-On has allowed greater transparency between sales and marketing efforts. The Act-On Integrator allows our account managers to see at a glance how current and potential clients have interacted with our e-marketing efforts. Act-On's powerful tools also allow us to track leads and nurture potential prospects very easily…and automatically. Being able to see how potential customers are engaging with our campaigns and web site allows account managers to call with confidence and a game plan. Thanks to Act-On, we are able to execute big marketing ideas with a very small staff.

5.0

out of 5 stars

ActOn + Sugar = Powerful Mojo

Reviewed by cwettre (03/20/2014)

With ActOn integrated to SugarCRM we eliminated significant bottlenecks in the marketing production process and were able to deliver significant marketing content with very limited staff.

Never before have we been able to produce so much marketing content and actually track the results.

ActOn simplifies capabilities once reserved for large organizations and allow small and mid size organizations access to the same tools as their larger competitors but at a price and simplicity suited to a smaller marketing team.

5.0

out of 5 stars

Act-On is the Best

Reviewed by back9ins (03/17/2014)

We email to our hundreds of thousands of clients, weekly and seamlessly. Act-On is everything we need for our marketing efforts and have grown our business immensely. Email automation, website logistics, Sugar CRM integration as well as it's low cost makes it the best product on the market. We settled on Act-On after using many other marketing automation programs but Act-On was truly the best!

5.0

out of 5 stars

Welcome to Automation Nation!

Reviewed by bri44any (12/27/2013)

Coming to marketing with limited programming experience, Act-On has made it easy for me to integrate lists of contacts and create email and landing page templates and forms that are so easy to use that I don't even think about them anymore. These days, I just focus on the message I want to send and the actions I want to encourage. Act-On has taken care of the technology so I can focus on the parts of my job that I love.

5.0

out of 5 stars

EXCELLENT - Act-On Connect Seamlessly with SugarCRM

Reviewed by motobikz (07/30/2013)

I just recently switched to SugarCRM and I had to get someone from Act-On on the phone to walk me through the setup process, BUT the rep from Act-On was so very helpful and knowledgeable. The only thing better than the service is the actual functionality of the plugin. I can click on any lead in the system and instantly see what they have received email wise, what they have visited webpage wise, etc. I also set things up to sync automatically between SugarCRM and Act-On. Gone are the days where I have to do everything manually. THANK YOU ACT-ON!

5.0

out of 5 stars

A Dynamic Duo for Serious Marketers

Reviewed by capturehits (04/19/2013)

I'm a huge Act-on fan and the Sugar CRM interface is just one of the many reasons I'm in L-O-V-E with the Act-on interface. For many companies the cost and bling of SalesForce makes it totally out of budget. Or they want a CRM solution that gives them more control. Enter Sugar. Not only does it do many of the things that SalesForce does but it is far more affordable.

Having a powerful CRM solution like Sugar interface so easily, smoothly and flawlessly into the lead gen/marketing automation platform of Act-on creates this absolutely big-powerful and might "Oz" type marketing. And hey, we don't care if you see who is the man behind the curtain because when you've got Act-on powering the tools, you don't need smoke and mirrors! Your marketing not only gets a kick it gets a rocket launch taking even the smallest marketing force and giving it a turbo-charge.

Customizing trigger activities makes the user experience even more customized and who doesn't want as close to a personal one-on-one type follow-up with prospects on an ongoing basis! It does take time to set up, but in the end that time is an investment well used. Not only can you customize the user experience on the prospect end, but you can also provide scoring which helps improve productivity and efficiency.

The question is what are you waiting for? Act-on and Sugar CRM are kind of like Batman and Robin. What's not to love about this kind of dynamic duo?

5.0

out of 5 stars

Great for Marketing AND Sales

Reviewed by mowelch (04/05/2013)

Act-On has allowed us to be much more efficient and widespread in our Marketing and Sales. With it's integration with Sugar we can keep our lists up-to-date, set up lead scoring for each engaged contact, and use Act-On's powerful email system to nurture leads. Plus, Act-On has automated programs that will send emails when certain behaviors or actions trigger them, which helps our sales team focus on hot leads and prospective customers. Another reviewer said that it makes your team of 2 look like a team of 50 - it also makes your team of 2 as effective as a team of 50. That is very powerful!

5.0

out of 5 stars

Sales have jumped immediately!

Reviewed by marshallw (04/04/2013)

We recently (Jan '13) integrated Act-On into our marketing strategy and we have already seen an increase in conversions. The first noticeable difference was the seamless integration with Salesforce. With the Act-On Tab and real-time activity report and views, our Sales Team has the ability to see the prospect's activity and behavior immediately. That gets the conversation going in the right direction off the bat - an incredible asset for Sales.

For them to have that additional information has allowed them to increase the efficiency for conversion - which is tremendous when sometimes the pipeline can last months (or years) for our industry! And, the ability to create automated drip-marketing campaigns allows both sales and marketing to focus on nurturing more engaged leads and calling top prospects instead of wasting time on unqualified or cold leads (or trolls...).

Again, that leads to more efficiency in the sales process, which leads to more and higher dollar sales!!

5.0

out of 5 stars

seamless integration

Reviewed by niclas (02/19/2013)

Using SugarCRM together with Acton gives us incredible synergy effects. There are two very good tools in their own right but together it's amazing.
The fact that Acton has a simple and seamless integration makes it just easier and better! Recommended.

5.0

out of 5 stars

Can help redefine your business model

Reviewed by rholt (02/15/2013)

The interface with Act-On works perfectly. Like one reviewer said before, we are also a small company with only two people in the marketing department, but marketing & sales alignment is crucial to our development and progression. Creating messages that we can send out to our clients is a big part of our business in order to drive attendance to our events or just get general product information out. With Act-On it makes our two person marketing team feel like a 50 person marketing department. We generate incredible amounts of information and feedback that without this software we would be in the dark. I Highly recommend this to anyone thinking about marketing automation.

4.0

out of 5 stars

SugarPro and Act-On sales campaigns

Reviewed by rubicon_sales (08/14/2012)

We are a SugarPro user and we are interfacing with Act-On. Act-On has helped us to expand our sales and marketing campaigns. The interface was very simple and easy to execute. Act-On gives us the ability to schedule selected uploads and downloads and runs them remotely. Our campaigns have implemented scoring and segmentation and are tracked at the contact level through Act-On. During the upload back to Sugar we update them and accumulate the total scores as part of the account record.


Act-On Software is the world's fastest growing marketing automation company; its cloud-based marketing automation platform is the foundation of successful marketing campaigns everywhere – from small, simple and direct, to complex globally implemented programs. Forrester Research ranks Act-On as a leader among lead-to-revenue management platform vendors in both for large enterprises and small marketing teams. Act-On was created to empower businesses to effectively market online at a fraction of the effort and cost incurred by more complicated systems. Act-On introduced a solution that was far more powerful yet easy enough and intuitive enough that a marketer could use it without help from the IT department. This includes a best-in-class email engine with one-click, native integration to SugarCRM, as well as leading web conferencing software; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; and more.

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